Social media has become an indispensable part of our life. Not only as a source of entertainment, but also a vital form of learning. Everyone will have at least one account on one of the social media sites. There is a general belief that social media is a waste of time because it distracts students or schools.

However, this is not the case. If we take a look, many internet users are students and teachers, social media seems to have influenced the way students are taught and learn.

My goal in this article is to study the potential benefits of using social media in the education industry. So let’s take a look at the benefits of social media in the education industry.

15 Key Benefits of Using Social Media in the Education Industry
1. Social media as a communication channel

Effective communication plays a major role between students and teachers. If proper communication is not available, teaching and learning will be difficult. With the help of the internet, students can connect with friends, colleagues, peers, family and teachers as well. It makes students active participants rather than passive content consumers.

2. Online Learning and Networking

Gone are the days of traditional learning, as social media is promoted on almost all the leading e-learning websites. As a student, you can take classes from e-learning websites and discuss your doubts using various social media channels like YouTube, Udemy, Facebook, Instagram, etc.

3. Social media as an engagement tool

Social media tools can be used to increase student engagement. Social media has caught the attention of millions of people around the world; the same can be used to attract students’ attention to the learning opportunities provided by their academic institutions. Both students and teachers can share their resources and ideas on Facebook, Twitter, Instagram or YouTube.

4. For a creative demonstration

Through social media, students and teachers can demonstrate skills and express themselves. This allows students to express themselves in a variety of ways, such as by posting photos, blogs, articles, videos, audio clips, etc. This allows students to explore their talents and provides them with opportunities in the future.

5. Experience global exposure

Social media allows students to interact with people all over the world, even they get extraordinary knowledge from them. They know the various cultures that exist in the world. This includes culture, traditions, language, lifestyle, food, customs, etc. Students can also study various courses at universities from around the world.

6. Social media as a collaborative platform

Another important benefit of social media is collaboration. Through collaboration, you can work together intellectually and socially to achieve common goals. Students can use social media to collect and share information from both internal and external sources. You can also create your own learning content.

7. Social media as a research tool

Any student or teacher can quickly and easily find high authority research materials using social media in education. You can do research on Twitter, Facebook, Instagram and YouTube to find relevant material on any topic related to your field of education. You can also join various educational groups on Facebook.

8. Connect with experts via social media

It’s the best thing about social media that you quickly learn who is an expert in a particular field and subject. So when you follow these experts, you learn more and get useful content from them. This is an excellent opportunity for you to get help from experts on topics that may need your assistance.

9. Social media as a marketing tool

Through social media, students can promote university festivals and activities. This is how you can ensure other students to participate in your college. You can also advertise your works of arts and crafts on this platform. And it’s also a great platform for fundraising.

10. Helps gain broader knowledge

Social media helps to improve students’ academic achievement and increase their knowledge through data and information collection. Whenever students are assigned an assignment, they go through various online platforms to gather information to create assignments.

11. Access to information

There are many groups that students and teachers can join via online platforms related to the course of study, demographics, school or college environment, etc. You can join groups on WhatsApp, Facebook, Twitter and more to access quality information whenever you want. needed