What Are Marketing Strategies?
Skip to content
Program Studi Akuntansi | Fakultas Ekonomi dan Bisnis UMA
youtube
instagram
id Indonesian
en Englishid Indonesian
JURUSAN AKUNTANSI TERBAIK DI SUMUT
Call Support 061-822-5602
Email Support doc_akuntansi@uma.ac.id
Location Jl. Setia Budi NO.79 B, Medan
  • Home
  • PROFIL
    • Akreditasi
    • Fungsionaris
    • Struktur
    • Visi Misi
  • AKADEMIK
    • INFORMASI AKADEMIK
      • AKADEMIK ONLINE
      • E-LEARNING
      • JURNAL
      • LAPORAN AOC
    • JADWAL AKADEMIK
      • JADWAL KULIAH
      • JADWAL PRAKTIKUM
      • JADWAL UTS
      • JADWAL UAS
      • JADWAL SEMESTER ANTARA
      • JADWAL SEMINAR
      • JADWAL WISUDA
    • KALENDER AKADEMIK
    • KURIKULUM
      • Semester I
      • Semester II
      • Semester III
      • Semester IV
      • Semester V
      • Semester VI
      • Semester VII
      • Semester VIII
    • EKIVALENSI MATA KULIAH
    • DOSEN PENASEHAT AKADEMIK
  • AKTIVITAS PRODI
    • KEGIATAN PRODI
    • PRESTASI PRODI
  • MAHASISWA
    • BEASISWA
    • MAGANG
    • SISTEM INFORMASI
      • DATA MAHASISWA
      • BLOG MAHASISWA
      • JURNAL MAHASISWA
      • AOC
      • ELEARNING
      • APIK
      • KUOTA
      • OPAC
      • WEBMAIL
      • SIPRODI
    • Prestasi Mahasiswa
  • DOSEN
    • Data Dosen Prodi
    • BLOG DOSEN
    • Aktivitas Dosen
    • prestasi dosen
    • JURNAL DOSEN
    • AOC
    • RKTS
    • RPS
    • TKTD
    • ELEARNING
    • OPAC UMA
    • WEBMAIL
  • ARSIP
    • DOKUMEN PRODI
    • PENGUMUMAN
  • ALUMNI
    • TRACER STUDY
    • DATA ALUMNI
    • LAYANAN ALUMNI
    • AKTIVITAS ALUMNI
    • PRESTASI ALUMNI
  • LABORATORIUM
    • INFORMASI LABORATORIUM
    • APLIKASI LABORATORIUM
  • Hubungi Kami

What Are Marketing Strategies?

Home > News > What Are Marketing Strategies?

What Are Marketing Strategies?

Posted on May 22, 2021June 2, 2021 by admin
0

The marketing strategies of companies depend on three imperative strategies as segmentation, targeting, and positioning.

Segmentation

The market segmentation of companies is divided into two imperative classifications, such as non-profitable and profitable (Industry consumers). Marketing segmentation is considered a wide approach, that describes as a difficult procedure comprising in two imperatives stages, i.e., identification of large and broad market and segmentation of these markets to choose the foremost adequate target audience and establish marketing strategies and mix correspondingly.

Targeting

Companies mostly target a wide variety of customers ranging from regular use devices to industry-standard equipment. They usually target families and offices that commonly used electronic devices for running their day-to-day practices. The target audience usually belongs to the age group of 25- 60 years. On the other hand, they offer their services to all types of customers, with no biases shown in their services sector.

Positioning

The positioning strategy of companies is predominantly profit-focused and the goal of providing excellent electronic services. On the other hand, the positioning strategy of technology companies is innovative, universal, and provides excellent worth for currency. The services offer extraordinary comfort and relaxation to the consumers.

Differentiation

Differentiation strategy that enables them to maintain their differentiated position in the market. It is evident from the past studies that execute advanced technologies such as Internet browsing, use of the mobile phone onboard focuses on differentiation strategy. To remain competitive in the market, the company has adopted the power systems strategy that helps firmly in improving their organic development and emphasis on the leading market along with attractive opportunities regarding the achievement of the high-profit market into the competitive marketplace.

Growth strategy

Companies have accepted an antagonistic evolution approach for their business practices. However, the company’s profitability status demonstrates that the company’s annual profitability ratio increased without falling down the company’s operational activities. The company’s growth strategy is entirely dependent on the international trends and opportunities that enable them to streamline its product collection and execute goods re-aligned to cost.

Marketing mix

The marketing mix is dependent on the 4Ps of marketing. The 4P’s of marketing involve Product, Price, Place, and Promotion. The explanation of the factors above is mentioned below:

Product:
Companies hold a wide range of goods’ portfolios. It performs its practices from various industries such as cement, food and beverages, automotive, aluminum, OEM and panel builders, oil and gas, and mining industries. The company usually offers the following types of services and products: Voltage products, semiconductors, control room solutions, transformers, robotics, motors and generators, control systems, marine vessels, network management, and collaborative product management, microgrids, high voltage cables, safety, UPS and power conditioning.

Price:

Companies consider the diverse pricing approaches for diverse businesses. In businesses where they are considered to be a market leader, for instance, technology, power, and robotics. It focuses on competitive marketing pricing approaches. In businesses where there is great rivalry has presented, it permits market leader marketing strategies. It usually offers unique packages such as discounts and several events. In businesses where the power of supplier is excessive, it cost excess prices.

Place:
The Company has several third-party agents who transfer the goods to its potential customers. The company has excellent distribution channels and a wide product portfolio. In a few businesses, it transfers its goods by itself via vertical assimilation.

Promotion:
The organization has used similar promotional strategies that help them in promoting its services to many customers with the estimated budget, which is designed to achieve the targeted goals. These organizations usually advertise their services in magazines and newspapers.

Source: https://www.completecontroller.com/

Related

Share

Tags: critical strategy, differentiation, growth strategy, marketing mix, positioning, segmentation, target audience, targeting, what is marketing strategy

PENCARIAN

ARTIKEL TERBARU

  • Opsi Biner – Yang Perlu Diketahui Sebelum Anda Berinvestasi
  • Layanan Pembukuan vs. Perangkat Lunak Pembukuan: Mana yang Cocok untuk Anda
  • Praktik Hutang yang Menghemat Uang
  • Apa Kata Budaya Perusahaan Tentang Organisasi?
  • Penandatanganan MOA antara Fakultas Ekonomi dan Bisnis UMA dengan Fakultas Ekonomi UMRAH

KALENDER

May 2021
S M T W T F S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Mar   Jun »

KAITAN UMA

 

 

KAMPUS I
Jalan Kolam Nomor 1 Medan Estate / Jalan Gedung PBSI, Medan 20223
(061) 7360168, 7366878, 7364348. Call Canter : 0822-6777-1313, 0822-6777-1314, 0813-7095-7775
(061) 7368012
univ_medanarea@uma.ac.id
KAMPUS II
Jalan Sei Serayu Nomor 70 A / Jalan Setia Budi Nomor 79 B, Medan 20112
(061) 8225602, 8201994 HP : 0811 607 259
(061) 8226331
ekonomi@uma.ac.id

PENGUNJUNG WEBSITE

  • 4
  • 1,117
  • 722
  • 11,751
  • 38,647
  • 543,541
  • 318,279
Copyright 2016-2022 © by PDAI Universitas Medan Area